A lot of times, you’d realize that you bought a product that doesn’t match your expectations. The next step is to write the seller and ask for a refund and return the product. But then, you realized that the seller takes a long time before answering your query. So what’s next? Most likely, you’re going to write a bad review about the company to get noticed.
That’s exactly what happened with Steve Barbarich when he tried his first business. He realized that running your own business is more difficult than he imagined. Then, the Steve Barbarich complaints came online. If you’ll look at Twitter, there was even a viral post about Steve Barbarich complaint. But after a while, he was able to solve all these issues. With his experience in dealing with a crisis, every entrepreneur can learn from what he did.
Customer Should Always Come First
Steve Barbarich realized that customers should always be the priority if you’re running a business. Whether it’s developing a product or making sure that they receive the product they bought, the customer should always come first. A happy customer will always result in a good review online.
The next thing that he also realized is that there are a lot of customers who are hard to please. Some of these customers wanted companies to go the extra mile
Create a stress-free system
Businesses should understand that problems may not come from the products that they are selling. Instead, the problems came from a system that is not optimized to deliver the goods to your customers on time.
It is important to assess the system especially if you are going to encounter bad reviews. Try to ask around what made customers unhappy. Businesses are sometimes surprised by what they discover when they try to ask their customers who weren’t happy with the product or the service that they received.
Have a clear policy regarding returns
Another reason why a lot of businesses end up getting complaints is the fact that they don’t write their returns and refund policy in black and white. There is always room for interpretation.
Most complaints that businesses receive came from customers who weren’t happy with the product and suddenly discovered that they can’t get a refund or return the product. A good strategy that Steve Barbarich did was to place the terms and agreement page visible for everyone to see. This way, it becomes transparent. Customers don’t have to read the fine print. On top of that, there is the frequently asked questions page that clarifies the most common questions.
Having a backup plan
When Steve Barbarich started figuring out what to do, he realized that he had no other choice but to consider the volume of bad comments online about his company as a sign of things to come. What he did instead is to consider the situation as a crisis.
Steve Barbarich realized that a lot of businesses fail because they don’t have a backup plan in case they are faced with a crisis and they need to readjust. What he did was to bring in the right people who can help him solve the problems.
Steve Barbarich Internet Marketing Consultant 