There are a lot of individuals today who are investing in real estate in order to generate extra income. And this isn’t a bad idea after all. If you have some extra rooms and if you are located in a sweet spot, then perhaps, this is a good thing to go for. But if you also have competitors in your area, it is important that you know the necessary tricks that you have to do in order to make your property stand out. So what are the tricks that you can do in order to promote your vacation rental?
Sign up in Airbnb
One of the easiest things that you can do is to sign up and be part of Airbnb. Here, you will have access to a great number of potential guests looking for a place to stay in the area. The platform also offers the necessary tools that can make the property stand out. You can post your photos and even have your pricing adjusted.
Go to social media
You don’t have to spend on having your website if you really wish to maximize the number of people who become your guest. You can simply have a social media page and work your way with both sponsored and organic posts.
Have a blog
You can also provide blogs and highly informative content that travelers can use of. By the end of your content, you can then decide to include where they can book your vacation rental. This is a good way to organically attract people who are your market.
Encourage guests to give you a good rating
It is also a good idea that you encourage your guests to give you a good rating. There are a lot of guests who look at a host’s rating before they decide to stay in a particular place. You have to do this especially if you are going to make use of Airbnb’s platform. This way, potential guests will have an idea on what exactly to expect from the property.
Get someone to stay for free in exchange for free promotion
There are many travel bloggers and vloggers these days looking for a way to save some money from their travel experience. Perhaps, you can have a deal with them and let them stay either for free or for a discounted price in exchange for some promotion using their social media. This can be a great way to reach people that you haven’t reached yet.
The good news is that many are staying in vacation rentals today mainly because of the amount of money that they can save. But of course, keep in mind that it is a booming market. There are people that have high expectations when it comes to your property. You want to make sure that you meet these expectations and be sure to actually promote it the right way.
These are just a few tricks that you can use. Keep in mind that by doing these tricks, it becomes easier to stand out from the rest of the other vacation rentals out there.
Steve Barbarich Internet Marketing Consultant 